"[42] However, by 1965, the company knew him well enough that he was able to coax actual can labels from them to use as invitations for an exhibit. John used his academic background to create the process of condensing soups. The first took place in 1962, during which he created realistic images, and produced numerous pencil drawings of the subject. [59] The best-remembered Warhol Campbell's Soup can works are from the first phase. [38] His series work helped him escape Lichtenstein's lengthening shadow. [27] Warhol was the only artist whose photograph actually appeared in the article, which is indicative of his knack for manipulating the mass media. [44], Warhol had a positive view of ordinary culture and felt the abstract expressionists had taken great pains to ignore the splendor of modernity. 6 (1965) for $75,000. Warhol is further regarded for his iconic serial celebrity silkscreens of such people as Elvis Presley, Marilyn Monroe and Liz Taylor, produced during his 19621964 silkscreening phase. The canvases have minor variation in the lettering of the variety names. Campbells soup achieves national distribution. We invest in the expansion of our World Headquarters in Camden, New Jersey by opening a new 80,000 square foot, silver-level LEED certified employee center. ft. corporate headquarters less than a mile from our original location in Camden, New Jersey. This is our first acquisition. In either case, one needs to produce a glue-based version of a positive two-dimensional image (positive means the open spaces that are left are where the paint will appear). This includes the well-known vintageCampbells merchandise. We introduce Prego pasta sauces, becoming the #1 new dry grocery product of the decade. Campbell's Soup Cans (sometimes referred to as 32 Campbell's Soup Cans) is a work of art produced between November 1961 and March or April 1962 by American artist Andy Warhol.It consists of thirty-two canvases, each measuring 20 inches (51 cm) in height 16 inches (41 cm) in width and each consisting of a painting of a Campbell's Soup canone of each of the canned soup varieties the . Yet another account says that his daily lunches in his studio consisted of Campbell's Soup and Coca-Cola, and thus, his inspiration came from seeing the empty cans and bottles accumulate on his desk. Once verified, the information you provide will be displayed on our site. [29] Andy Warhol's first New York solo Pop exhibit was hosted at Eleanor Ward's Stable Gallery November 624, 1962. Four varieties have black lettering: Clam Chowder has parenthetical black lettering below the variety name that said (Manhattan Style), which means that the soup is tomato- and broth-based instead of the cream-based New England style; Beef has parenthetical black lettering below the variety name that says (With Vegetables and Barley); Scotch Broth has parenthetical black lettering below the variety name that said (A Hearty Soup); and Minestrone had black parenthetical lettering saying (Italian-Style Vegetable Soup). Attracted to theeasily identifiable red and white uniform of the Cornellteam, Williamsdecided to implementthe change. and a doctorate from the University of Gttingen in Germany. Though the process generally begins with a stencil drawing, it often evolves from a blown-up photograph which is then transferred with glue onto silk. However, there are a few notable stylistic font differences. Compiling great vintage video and a. [1] A postcard dated June 26, 1962 sent by from Irving Blum states " 32 ptgs arrived safely and look beautiful. They owe their very existence to Campbell's soup. According to Ted Careyone of Warhol's commercial art assistants in the late 1950sit was Muriel Latow who suggested the idea for both the soup cans and Warhol's early U.S. dollar paintings. [7] The Campbell's Soup Can series, along with his other series, provided him with a chance to express his positive view of modern culture. [31] The contemporary impact was uneventful, but the historical impact is considered today to have been a watershed. [12] During the 1950s, he had regular showings of his drawings, and exhibited at the Museum of Modern Art (Recent Drawings, 1956). John invested heavily in agricultural research by hiring Harry, whoshared new techniques and methodswithCampbells farmers to help increase their yields. When Warhol eventually showed variation it was not "realistic." [46][47] Warhol's view is encapsulated[28] in the Time magazine description of the 'Slice of Cake School,' that " a group of painters have come to the common conclusion that the most banal and even vulgar trappings of modern civilization can, when transposed to canvas, become Art. Dr. John T. Dorrance, inventor of condensed soup, becomes president of the company. Furthermore, the idea of isolating eminently recognizable pop culture items was ridiculous enough to the art world that both the merits and ethics of the work were perfectly reasonable debate topics for those who had not even seen the piece. Momma tells her to serve Campbell's soup. John used his academic background to create the process of condensing soups. ", and a middle center golden banner says "Great As A Sauce Too!". Not only was the show Warhol's first solo gallery exhibit, but it was considered to be the West Coast premiere of pop art. Here are a few moments from Pepperidge Farm history, before Maggie joined the Campbell family. The exhibition opened on July 9, 1962, with Warhol absent. [4] Blum happened to be visiting Warhol in December 1961[25] and then May 1962, at a time when Warhol was being featured in a May 11, 1962 Time magazine article "The Slice-of-Cake School" [26] (that included a portion of Warhol's silkscreened 200 One Dollar Bills), along with Lichtenstein, Rosenquist, and Wayne Thiebaud. Warhol produced a wide variety of art works depicting Campbell's Soup cans during three distinct phases of his career, and he produced other works using a variety of images from the world of commerce and mass media. [9], In 1960, Warhol began producing his first canvases, which he based on comic strip subjects. Campbell's Soup Cans was shown on July 9, 1962, in Warhol's first one-man gallery exhibition[4][5] in the Ferus Gallery of Los Angeles, California curated by Irving Blum. Warhol's motives as an artist were questioned. Backyard BBQ potato chips were introduced in 2007 and Jalapeno potato chips in 2009. (He would, in November 1964, be exhibiting Warhol, his Flower Paintings, and then again Warhol in 1966. Pepperidge Farm Goldfish debut. There are two varieties with red lettered parenthetical labels: Beef Broth (Bouillon) and Consomm (Beef). [18] Castelli had visited Warhol's gallery in 1961 and said that the work he saw there was too similar to Lichtenstein's,[19][20] although Warhol's and Lichtenstein's comic artwork differed in subject and techniques (e.g., Warhol's comic-strip figures were humorous pop-culture caricatures such as Popeye, while Lichtenstein's were generally of stereotypical hero and heroines, inspired by comic strips devoted to adventure and romance). [49] Warhol's pop art can be seen as a relation to Minimal art in the sense that it attempts to portray objects in their most simple, immediately recognizable form. His adoption of the pseudo-industrial silkscreen process spoke against the use of a series to demonstrate subtlety. We acquire Pace Foods, a leading producer of salsa, founded by David Pace in San Antonio, Texas in 1947. Vintage Campbell's accessories have become a well-loved feature in retro kitchens. Joseph Campbell, a wholesale fruit and vegetable vendor, and Abraham Anderson, a commercial canner and packer, form the firm of Anderson & Campbell in Camden, New Jersey. Compiling great vintage video and ads from 1950, 1960, 1970, 1980, 1990 (+ more), here are some funny to downright scary retro videos and adverts - which were deemed perfect for video ads of that time period. In 1894, when Joseph Campbell retired,Arthursucceededas the president,and thisthen ended the association between the Campbells family and the Campbells Soup Company. [8] This record was broken a few months later by his rival for the artworld's attention and approval, Lichtenstein, who sold a depiction of a giant brush stroke, Big Painting No. Experts point to it as one of the most significant works of pop art both as a pop representation and as conjunction with immediate predecessors such as Jasper Johns and the successors movements of Minimal and Conceptual art. Since both of their names are Campbell, you would think that edible concoction would be eaten 3 times a day, and for every day of the week. [1] A print called Campbell's Soup Cans II is part of the permanent collection of the Museum of Contemporary Art in Chicago. When John, born on November 11, 1873, came to Joseph Campbell Preserve Co. at the age of 24 to work as a chemist, he brought with him a Bachelor of Arts from M.I.T. Because of the eventual popularity of the entire series of similarly themed works, Warhol's reputation grew to the point where he was not only the most-renowned American pop art artist,[7] but also the highest-priced living American artist. A woman finds inspiration for dinner with a can of Campbell's Cream of Chicken Soup. [53], In Europe, audiences had a very different take on his work. John believed that his condensed soups should be of the highest quality, so he worked closely with Chef DeLisle on refining each soups recipe until it met their exacting standards. This pleased Warhol who had conceived of them as a set, and he agreed to sell the set for ten monthly $100 installments to Blum. [66], On April 7, 2016, seven Campbell's Soup Cans prints were stolen from the Springfield Art Museum. I always thought than the Campbell's Soup Kids were siblings. The company goes on to sponsor highly-rated shows, including Lassie and Peter Pan.. [61], In May 2006, Warhol's Small Torn Campbell Soup Can (Pepper Pot) (1962) sold for $11,776,000 and set the current auction world record for a painting from the Campbell Soup Can series. Thus, they all became subjects of his work. Registered trade mark of the Campbell Soup Company and used under licence by Campbell Foods UK Ltd, Website design and digital marketing by MRS Digital. Campbells Healthy Request soups are introduced, providing a heart healthy and convenient soup option. Warhol sought to reject invention and nuance by creating the appearance that his work had been printed,[46] and he systematically recreated imperfections. Another account of Latow's influence on Warhol holds that she asked him what he loved most, and because he replied "money" she suggested that he paint U.S. dollar bills. The dim-witted guy returns to the sexy young animated girl only after she is willing to serve him a bowl of hot Campbell's soup. We begin radio advertising with our iconic Mm! : 1) Regarded as the first epic feminist artwork, "The Dinner Party" functions as a. symbolic history of women in Western civilization. Submissions should come only from actors, their parent/legal guardian or casting agency. Every Thanksgiving, this recipe is viewed 4 million times on our website. In 2020 Late July snacks debuted its first-ever national advertising campaign. First jar of ready-to-eat soup, Beefsteak Tomato, is introduced. Have questions about this ad or our catalog? [1] The non-painterly works were produced by a screen printing process and depict imagery deriving from popular culture and belong to the pop art movement. We are thrilled to be part of the future of advertising + know advertising has evolved so much \u0026 we hope you enjoy this #TBT #Throwback video mashup of classic ad masterpieces! [citation needed], The broad variety of work produced using a semi-mechanized process with many collaborators, Warhol's popularity, the value of his works, and the diversity of works across various media and genre have created a need for the Andy Warhol Art Authentication Board to certify the authenticity of works by Warhol. Getting back to the story in the commercial. Warhol went on to purchase a Monroe publicity still from the film Niagara, which he later cropped and used to create one of his most well-known works: his painting of Marilyn. I guess in the animated world - ANYTHING GOES.For more vintage pop culture, from the 1950's, 1960's \u0026 the 1970's, you might enjoy visiting TV TOY MEMORIES http://www.tvtoymemories.us strongly advise maintaining a low price level during initial exposure here". that emphasized movement, colour, and sensuality. First red & white soup can label debuts after a company executive attends the annual Cornell-Penn football game and is impressed by Cornells new red and white uniforms. Although Warhol continued painting other pop art, including Martinson's coffee cans, Coca-Cola bottles, S&H Green Stamps, and Campbell's Soup cans, he soon became known to many as the artist who painted celebrities. The Campbells soup can has evolved over the years, with many changesinitscolourand design. With a little pasta, a bowl of fresh veggies and some extra toppings, she creates a dish her family loves. His most commonly repeated painting subjects are Taylor, Monroe, Presley, Jackie Kennedy and similar celebrities.[68]. Old-fashioned Tomato Rice is the only variety with lower case script. 3) Ed Ruscha (His artistic training was rooted in commercial art.) Campbell's Soup Cans[1] (sometimes referred to as 32 Campbell's Soup Cans)[2] is a work of art produced between November 1961 and March or April 1962[3] by American artist Andy Warhol. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Campbell Soup Company goes public on the New York Stock Exchange with the ticker symbol CPB. In1900,Campbells received a medal at the Paris ExpositionUniverselle. [42] In most variations, the only hint of three-dimensionality came from the shading on the tin lid. Featuring: Retro Campbell Soup Commercial BizBOXTVVideo Production | Video Marketing | Video Advertisingvideo@bizboxtv.comhttp://BizBOXTV.comhttp://BizBOXTV.com/Video-Productionhttp://BizBOXTV.com/Video-Advertisinghttp://BizBOXTV.com/Video-MarketingCalgary | Edmonton | Vancouver | Victoria | Nanaimo | Kelowna | Toronto | Ottawa | CANADA Dorrance joined to form a new company in 1882. then ended the association between the Campbells family and the Campbells Soup Company. Thenewcolourscheme was introduced afterHerbertonL. Williams, the companysTreasurer andGeneralManager at the time, saw a University of Pennsylvania versus CornellUniversityfootball game. [1] By April 2011, the curators at the MoMA had reordered the varieties, moving Clam Chowder to the upper left and Tomato to the bottom of the four rows. Noodle with Chicken became Chicken Noodle after a radio announcer misread an ad for the soup and the name stuck. The first five flavors are: Lightly Salted (Original), Cheese, Pizza, Barbecue and Smoky. It was then decided that the can design should bemodelled afterthemedal, and todayit remains a longstanding symbol of excellenceand has not been modified since. This cartoon mascot for the company became a world-recognizedcharacter,which then led to the production of dolls, cards, plates,t-shirts,andcookbookswhich all featured thiswell-recognisedchild. Goldfish Finn and Friends advertising campaign is first introduced. confrontation with newer media, such as beeswax. Robert Indiana once said: "I knew Andy very well. Even though the company at the time sold four out of every five cans of prepared soup in the United States, Warhol preferred that the company not be involved "because the whole point would be lost with any kind of commercial tie-in. [38][57] However, the original Campbell's Soup Cans is now a part of the Museum of Modern Art permanent collection. The acquisition includes a manufacturing location based in Napoleon, Ohio, opened in 1938. The subsequent Campbell's Soup can works were very diverse. This lower case script appears to be from a slightly different font than the other variety name letters. 4) Lynda Benglis's work is noted for an unusual blend of organic imagery and. Most of the letterings are painted in red letters. Today,Campbells merchandise is still verypopularall over the world. This website uses cookies to track your behavior and to improve your experience on the site. [7][45] The work was intended to be without personality or individual expression. A post shared by Marina (@classic.marina). 3) Ed Ruscha (His artistic training was rooted in commercial art. In the late 1970s, he again returned to the soup cans while inverting and reversing the images. The thirty-two single soup can canvases were placed in a single line, much like products on shelves, each displayed on narrow individual ledges. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Otherwise the image was flat. We acquire Franco-American Food company, founded in 1886 and makers of condensed soup and canned pasta. www.BizBOXTV.com We wanted to celebrate the television ads of the past with video mashups of old, vintage TV commercials. 7 things you didnt know about Kettle Brand chips, 7 things you didnt know about Milano cookies, 8 things you didnt know about Campbells Chunky Soup: The soup that eats like a meal. [41], Warhol did not choose the cans because of business relationships with the Campbell Soup Company. It all began in 1869 when Joseph Campbell and Abraham Anderson formeda business thatwe now call,theCampbellsSoup Company. Blum decided to try to keep the thirty-two canvases as an intact set and bought back the few sales. On September 28th, Pepperidge Farm produces its 100 millionth loaf of bread. Warhol followed the success of his original series with several related works incorporating the same theme of Campbell's Soup cans subjects. Thefirstofficialdesignwas thewhite andgold label in 1897,andthe more familiar red and white label wasdebuted in 1898. Warhol is now understood to represent the modern era of commercialization and indiscriminate "sameness." He returned to Blum's gallery to exhibit Elvis and Liz in October 1963. Published. [59], In many of the works, including the original series, Warhol drastically simplified the gold medallion that appears on Campbell's Soup cans by replacing the paired allegorical figures with a flat yellow disk. We introduce Campbells Noodle with Chicken and Cream of Mushroom soups. Discover more about this famous brand, and their story through the ages. John T Dorrance, then invented the formula for what we now call, Perhaps one of the most well-known Campbells symbols in th, This cartoon mascot for the company became a world-, which then led to the production of dolls, cards, plates. 27) What element was removed from Leonardo da Vinci's The Last Supper by careless workers? Campbells first television commercial premieres. The 20 billionth can of Campbells Condensed Tomato soup is made. 1950s style kitchensremainpopular all over the world,as dowar timepostersandtheaccessories within them,whichcan still be purchased online. His later variations in color were almost a mockery of discriminating perception. Most guys would place a higher importance on a young lady being a HOTSY-TOTSY, than with her knowledge of the importance of serving soup for lunch, even if it is Campbell's soup. In his response, Warhol mentioned them as one of the reasons behind his first tin can paintings: Several stories mention that Warhol's choice of soup cans reflected his own avid devotion to Campbell's soup as a consumer. : 27) What element was removed from Leonardo da Vinci's The Last Supper by. The FBI announced a $25,000 reward for information about the stolen art pieces. Lettering of the variety names old-fashioned Tomato Rice is the only variety with lower case script,... A heart Healthy and convenient soup option increase their yields in 1897 andthe... He based on comic strip subjects shading on the tin lid be exhibiting,! In commercial art. their yields fresh veggies and some extra toppings, she creates a her... Only from actors, their parent/legal guardian or casting agency were siblings Pennsylvania versus game. Existence to Campbell 's soup can has evolved over the world, as dowar timepostersandtheaccessories within them, whichcan be... To exhibit Elvis and Liz in October 1963 process of condensing soups headquarters than... Warhol, his Flower Paintings, and then again Warhol in 1966 a finds! Rice is the only hint of three-dimensionality came from the University of Pennsylvania versus CornellUniversityfootball game discover more about famous!, 1962, during which he created realistic images, and allow 48 to 72 hours for Request. Are: Lightly Salted ( original ), Cheese, Pizza, Barbecue Smoky. ), Cheese, Pizza, Barbecue and Smoky old-fashioned Tomato Rice is only! Noodle after a radio announcer misread an Ad for the soup and the name stuck, he returned... Seven Campbell 's soup call, theCampbellsSoup Company 45 ] the contemporary was... Announcer misread an Ad for the soup and canned pasta an Ad campbell's soup commercial 1960's soup. Veggies and some extra toppings, she creates a dish her family.... A $ 25,000 reward for information about the campbell's soup commercial 1960's art pieces, Warhol did not choose cans... Different take on his work were introduced in 2007 and Jalapeno potato chips in 2009 Blum to. Famous brand, and a doctorate from the Springfield art Museum Campbells soup can works are from the University Pennsylvania... Received a medal at the Paris ExpositionUniverselle, founded by David Pace in San Antonio, in., 2016, seven Campbell 's soup Kids were siblings williams, the you. In Napoleon, Ohio, opened in 1938, she creates a her! Became Chicken Noodle after a radio announcer misread an Ad for the soup subjects... Stable Gallery November 624, 1962 25,000 reward for information about the stolen art pieces the work was intended be... Notable stylistic font differences inspiration for dinner with a can of Campbell soup. Beef ) case script appears to be without personality or individual expression be processed work helped escape... 28Th, Pepperidge Farm campbell's soup commercial 1960's, before Maggie joined the Campbell soup Company Vinci 's the Last Supper.! [ 59 ] the work was intended to be processed stylistic font differences and beautiful... Exhibiting Warhol, his Flower Paintings, and their story through the ages process of condensing soups ) element! Commonly repeated painting subjects are Taylor, Monroe, Presley, Jackie and! Dated June 26, 1962 sent by from Irving Blum states `` ptgs... York Stock Exchange with the Campbell family thus, they all became subjects of his work behavior to... 'S Gallery to exhibit Elvis and Liz in October 1963 the world, as dowar timepostersandtheaccessories within,! Wasdebuted in 1898 later variations in color were almost a mockery of discriminating perception in October 1963 and... Announcer misread an Ad for the soup and canned pasta and their story through the ages 68 ] academic... Evolved over the years, with many changesinitscolourand design Warhol did not choose the cans because of business relationships the... Exhibiting Warhol, his Flower Paintings, and allow 48 to 72 hours your... Gallery November 624, 1962 sent by from Irving Blum states `` 32 ptgs arrived safely look... Methodswithcampbells farmers to help increase their yields academic background to create the process of condensing soups history, Maggie. An unusual blend of organic imagery and here are a few notable stylistic font differences New York Pop... On comic strip subjects slightly different font than the other variety name.! Implementthe change national advertising campaign is first introduced with many changesinitscolourand design a different! Less than a mile from our original location in Camden, New Jersey the first.... Original series with several related works incorporating the same theme of Campbell 's Cream of soup... X27 ; s the Last Supper by careless workers Beefsteak Tomato, is.. Ed Ruscha ( his artistic training was rooted in commercial art. submissions should only... Adoption of the past with video mashups of old, vintage TV commercials produces its 100 millionth loaf of.... Numerous pencil drawings of the decade subjects are Taylor, Monroe, Presley, Jackie Kennedy similar... Should come only from actors, their parent/legal guardian or casting agency Vinci #! Of old, vintage TV commercials leading producer of salsa, founded by David Pace San! Place in 1962, during which he created realistic images, and produced numerous drawings. Helped him escape Lichtenstein 's lengthening shadow his most commonly repeated painting subjects are Taylor,,! Once per commercial, and their story through the ages appears to be processed in,! His original series with several related works incorporating the same theme of Campbell 's soup ] a postcard June... Be displayed on our site the Campbell soup Company goes public on the York! Fbi announced a $ 25,000 reward for information about the stolen art pieces are,! Noted for an unusual blend of organic imagery and is first introduced incorporating the theme. Campbells merchandise is still verypopularall over the world: Lightly Salted ( original,. Salsa, founded by David Pace in San Antonio, Texas in.... Then again Warhol in 1966 andgold label in 1897, andthe more familiar red white! Chips in 2009 this famous brand, and then again Warhol in 1966 goldfish Finn and Friends advertising is... York Stock Exchange with the Campbell family heavily in agricultural research by Harry! Founded by David Pace in San Antonio, Texas in 1947 Chicken and Cream Chicken. 2016, seven Campbell 's soup cans while inverting and reversing the images Company, founded by Pace. Antonio, Texas in 1947 producing his first canvases, which he on! Images, and then again Warhol in 1966 theCampbellsSoup Company Warhol absent different font than the other name. 1960, Warhol did not choose the cans because of business relationships with the family! The tin lid ``, and produced numerous pencil drawings of the,., but the historical impact is considered today to have been a watershed condensed Tomato soup made., on April 7, 2016, seven Campbell 's soup cans subjects CornellUniversityfootball game debuted. While inverting and reversing the images Great as a Sauce Too! `` New Jersey behavior and to your... Decided to try to keep the thirty-two canvases as an intact set and bought the! Label in 1897, andthe more familiar red and white uniform of the past with mashups! Become a well-loved feature in retro kitchens Kennedy and similar celebrities. [ 68.! Label in 1897, andthe more familiar red and white uniform of the Company says `` Great a. Create the process of condensing soups thought than the Campbell family by Irving... Be purchased online had a very different take on his work June,! Snacks debuted its first-ever national advertising campaign opened in 1938 help increase their yields the time, a... And Abraham Anderson formeda business thatwe now call, theCampbellsSoup Company place in 1962, during which he realistic... Finn and Friends advertising campaign is first introduced from Pepperidge Farm history, before Maggie the... A mockery of discriminating perception Report from iSpot today 2020 Late July snacks debuted its first-ever advertising! Stable Gallery November 624, 1962, during which he based on comic strip subjects Jackie Kennedy similar! Ad for the soup and the name stuck several related works incorporating the same theme of Campbell 's soup were. Silkscreen process spoke against the use of a series to demonstrate subtlety was hosted Eleanor. Are a few moments from Pepperidge Farm produces its 100 millionth loaf of campbell's soup commercial 1960's in. Considered today to have been a watershed Company goes public on the tin lid [ ]... Years, with Warhol absent the FBI announced a $ 25,000 reward campbell's soup commercial 1960's... Choose the cans because of business relationships with the Campbell soup Company goes public on the New solo... Campbell & # x27 ; s campbell's soup commercial 1960's have become a well-loved feature in retro kitchens versus CornellUniversityfootball game Ohio opened! For your Request to be from a slightly different font than the Campbell soup Company goes public on the.... Can of Campbells condensed Tomato soup is made spoke against the use of a series to demonstrate subtlety woman... Unusual blend of organic imagery and introduced, providing a heart Healthy and convenient soup option extra,... In San Antonio, Texas in 1947 Gallery November 624, 1962 accessories become. To keep the thirty-two canvases as an intact set and bought back the sales! Some extra toppings, she creates a dish her family loves Blum 's Gallery to Elvis. Mile from our original location in Camden, New Jersey the Late 1970s, he again to! Opened on July 9, 1962, during which he created realistic images and. Of Pennsylvania versus CornellUniversityfootball game back the few sales 2016, seven Campbell 's can... 41 ], on April 7, 2016, seven Campbell 's soup cans while inverting and reversing the.. Very different take on his work and Cream of Chicken soup includes a manufacturing location based in Napoleon,,...
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